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TRUSTX

Features

Bidder Code trustx Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support will-bid-on-any
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support yes
Endpoint Compression check with bidder ORTB Blocking Support check with bidder
User IDs all Privacy Sandbox check with bidder
Prebid Server App Support check with bidder

Table of Contents

Bid Params

Name Scope Description Example Type
uid required* Represents the TRUSTX bidder system Ad Slot ID. Alternative to secid. 42 integer
secid required* Alternative to uid. Represents the TRUSTX bidder system Ad Slot ID. 42 integer
bidFloor optional Floor of the impression opportunity. If present in the request overrides XML info. 0.8 float
currency optional Currency for bid floor. Defaults to USD. USD string
test optional Enable test mode to receive test creatives without real Ad Slots. true boolean

* Either uid or secid is required (one of them must be provided).

Note: The adapter also supports Prebid’s Floor Module via getFloor() function.

First Party Data

Publishers should use the ortb2 method of setting First Party Data.

Global site or user data using setConfig(), or Bidder-specific using setBidderConfig() supports following fields:

  • ortb2.user.data[]: Standard IAB segment taxonomy user data
  • ortb2.user.ext.device: Non standard arbitrary user device
  • ortb2.user.keywords: Standard IAB OpenRTB 2.5 user.keywords field
  • ortb2.site.keywords: Standard IAB OpenRTB 2.5 site.keywords field
  • ortb2.site.cat[]: Standard IAB OpenRTB 2.5 site.cat field
  • ortb2.site.pagecat[]: Standard IAB OpenRTB 2.5 site.pagecat field
  • ortb2.site.content.genre: Standard IAB OpenRTB 2.5 site.content.genre field
  • ortb2.site.content.data[]: Standard IAB OpenRTB 2.5 site.content.data field
  • ortb2.site.content.id: Standard IAB OpenRTB 2.5 site.content.id field
  • ortb2.site.content.title: Standard IAB OpenRTB 2.5 site.content.title field
  • ortb2.source.tid: Transaction ID from source
  • ortb2.source.ext.schain: Supply chain object
  • ortb2.regs.ext.dsa: Digital Services Act (DSA) data

AdUnit-specific data using AdUnit.ortb2Imp supports following fields:

  • ortb2.imp[].ext.data.*
  • ortb2.imp[].instl

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_trustx hb_bidder_trustx hb_adid_trustx
hb_size_trustx hb_source_trustx hb_format_trustx
hb_cache_host_trustx hb_cache_id_trustx hb_uuid_trustx
hb_cache_path_trustx hb_deal_trustx

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